NEO Money
A empowering refinancing experience for people struggling with debt.
In 2019, I helped NEO Money, a FinTech startup, design a refinancing app from 0 to 1. The project spanned 12 weeks and was informed by our generative research about people’s debt payment attitudes and behaviors.
Role
UX Designer
Employer
Ahancer UI/UX Agency
Timeline
Jul - Sep 2019
AReas
Research, Strategy, Design
Many Thais struggle with multiple high-interest debts and complex refinancing processes. Traditional bank refinancing involves time-consuming visits, lengthy paperwork, and confusing terms, leaving borrowers overwhelmed without clear support.
We partnered with NEO Money to create a streamlined digital refinancing app that simplifies onboarding, verification, debt consolidation, and loan management. Since launch, NEO Money has helped thousands consolidate debt, reduce payments, and achieve financial stability.
Preview
Refinancing made radically simple.
NEO Money cuts through the financial jargon. We designed a clear, transparent refinancing process—from the first screen to the final signature—so you can make smarter financial decisions with confidence.
NEO Money's pre-calculation makes it easy to understand, easy to visualize.
Simply input your current salary and provide the details of your existing debt to discover how your new monthly payments and total interest stack up.
Easily authenticate your identity right from the app.
Say goodbye to a lengthy process. Just take a photo of your Thai ID followed by a liveness check of your face to complete your KYC verification.
Conveniently fill out your debt details by uploading a photo.
No need to type in all your details of your existing debt, just upload an image of your loan bill and NEO Money's OCR will populate the details for you.
If approved, customers have 7 days to accept their offer.
Once accepted customers can now access their CIMBT refinancing product through the primary Services tab in the bottom navigation.
A loan that is actually aligned with your debt free goals.
With NEO Money, every time customers make timely bill payments they accumulate a 1.3% cash back on their total loan amount.
A home for anyone who want to learn about building better financial habits.
Access a crash course led by a renowned financial coach or explore curated content featuring inspiring debt payoff success stories from the community.
Define
Our project goal was to design a digital-first refinancing experience that would better inform and support customers along their journey to pay off their loans.
Designing Thailand's First Digital Refinancing Experience
NEO Money partnered with banks to launch digital refinancing, allowing customers to consolidate debts into a single, more manageable loan. While smartphone use was high in Thailand, refinancing still required in-person bank visits—highlighting the need for a seamless, online solution.
Information Architecture
At the heart of StoryVerse are five interconnected elements: Notecards, Maps, Timeline, Manuscript, and The Librarian, which harmonize to support writers' non-linear creative workflows.
User Flow: Onboarding Splash Screen to Refinancing Flow
I created several user flows to help map the path a customer could take through the NEO Money application. Shown below is the user flow that visualizes the steps the user would take from onboarding to the refinancing application process.
Refinancing Application Process
This is one of the high level user flows I created for the refinancing application process, showing the steps the user would take from inputing personal and debt details, to uploading documents, and ending with awaiting loan approval.
Design
Working closely with NEO Money’s PM, I expanded on the various user flows and sketched out wireframes, considering both the core refinancing journey as well as the unhappy paths and edge cases.
Splash to Primary Screens
I designed the mid fidelity wireframes for the splash screen onboarding and primary screens (Home, Services, Learn, and Help). When designing the Services screen, it was important to also consider how it would accommodate NEO’s future products.
Input Salary and Outstanding Loans
As part of the application users input their income and loan details. If their outstanding debt exceeds the available refinancing amount, users select which debt to consolidate. NEO’s estimated refinance rates and payments are shown at the end for comparison.
UI Screens
Working within the UI theme established by Noon, our senior designer, I was responsible for designing the UI for most of the refinancing application process and account section.
High-Fidelity UI: Adding Outstanding Loans
Working within the UI theme established by Noon, our senior designer, I translated my wireframes into high-fidelity designs. Incorporating feedback from our usability test, I added a progress bar to visually represent the available balance for refinancing.
Monthly payment and debt consolidation detail
Once approved, users can conveniently access CIMB Thai refinancing services through the bottom navigation bar. I purposely designed the installment payment screen to resemble a receipt while maintaining a minimal and clean aesthetic.
Impact
As the first mover in the market, NEO Money enabled thousands of users to access refinancing remotely, reducing financial stress during a critical time.
NEO Money became the first mover in the Thai market
Launched in Q2 2020, the NEO Money app became the first online debt consolidation services in Thailand, amongst fierce competition as traditional banks rush to transition online in response to the COVID-19 pandemic. At the right place and at the right time, NEO was able to help many Thai people in the community when they needed it most.
Awarded 2020 ABF Consumer Finance Product of the Year
CIMB Thailand secured a coveted title from the Asian Banking and Finance Awards, solidifying its position as an industry leader renowned for introducing cutting-edge products and services that positively impact customers.
In the interview, Tan Keat Jin, Head of Consumer Banking at CIMBT, emphasized the integral role played by their partnership with NEO Money in achieving this success, stating: